MOTION DESIGN
+(Motion Design)
Over the years I’ve animated everything from breaking news graphics to UI experiences, brand experiments and even 3D experimentation.
TEAM
Maxine Curva
ROLE
Motion Designer
+(Relationship Counselling)
For Bloom & Bond, a relationship app centred around building healthier habits as a couple, I explored how motion could become part of the brand rather than simply decoration.
The product uses a shared garden as a metaphor for relationship maintenance, so I built the motion language around ideas of growth, connection and care, organic movement, blooming forms and playful interactions that felt warm and encouraging rather than clinical.
+(Performance Marketing)
A selection of paid social and performance ads designed for fast-moving digital campaigns.
My process usually starts with the audience and the hook: what problem are we speaking to, what will stop the scroll, and how quickly can the value proposition land? From there, I develop multiple creative angles, scripts and visual treatments built to be tested, iterated and adapted across formats.
+(Nine News Explainers)